The answers to the questions above are the starting point for most of the SEO work we do. Keyword research is the next step. Once your target keywords are identified we'll work on your content to add what's missing and modify what can be improved. There are always ways to make good things great! Just keep in mind that the focus must be in writing content that your audience is interested in. The goal is conversion, of course, but first you need to get your audience interested, engaged. We favor the user-focused approach to SEO because it's effective in the long run. Be good and search engines will notice your website. It takes time and work but it's worth it. Weblinking can be helpful and we'll pay attention to it but it's worthless unless you provide quality content. What else will you need? Web Performance Optimization of course so please keep reading.